Liora Sandeku

Liora Sandeku holds a PhD in Human Behaviour and Interactive Systems from the University of Wellington and is a leading specialist in usability research and product interaction analysis. With more than 12 years of hands-on experience, Liora has conducted structured evaluations on over 700 consumer products, examining ergonomic comfort, responsiveness, interface design quality, and real world user experience. Her research and insights are frequently featured in Consumer Insight Bulletin and ProductLab Reports, where she is recognized for delivering clear, science backed assessments that help shoppers navigate complex online marketplaces. Liora’s work focuses on revealing how products truly function beyond marketing claims, ensuring consumers make well informed, practical, and confident buying decisions.